How Google Workspace’s .new shortcuts gained traction on social media

Jaime Schember, social media lead for Google Workspace, shares how launching their .new shortcuts in a social-first moment led to their most popular organic tweet of all time.


.new is a domain extension that helps businesses build memorable shortcuts to their products. In this collection of case studies, Google Registry highlights teams that started using .new early on and share their stories of how their customers have engaged with the shortcuts they created.

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