Why Adobe launched pdf.new and other shortcuts



Ashu Mittal, product manager at Adobe, explains why her team launched .new shortcuts for Adobe Acrobat and how their customers are using the new domains to speed up popular tasks like converting docs to PDFs.

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.new is a domain extension that helps businesses build memorable shortcuts to their products. In this collection of case studies, Google Registry highlights teams that started using .new early on and share their stories of how their customers have engaged with the shortcuts they created.

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